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Avnet Abacus relay and sensor portfolio expands with Panasonic Electric Works
 
Poing, Germany, X Xxxx 2011. Avnet Abacus has announced an extension of its distribution agreement with relay and sensor supplier Panasonic Electric Works. Avnet Abacus will now promote and support Panasonic Electric Works complete range of products including sensors, electro-mechanical relays, solid state relays, PhotoMOS relays, connectors and switches across all European countries.

Commenting Andreas Deisenrieder Panasonic Electric Works, General Manager Sales Germany & European Distribution said “Panasonic Electric Works has had an established relationship with Avnet Abacus in selected European regions for a number of years. The extension of the existing distribution agreement is a result of consistent and exceptional sales growth. Avnet Abacus offers Panasonic Electric Works a dedicated and focused IP&E sales and marketing organisation backed up by an exemplary team of technical support specialists. We look forward to further sales success with Avnet Abacus.”

Hagen Goetze, Avnet Abacus, European Marketing Manager commented “The main strengths of our well established partnership with Panasonic Electric Works are strong relationships and a fast, flexible approach to business. Panasonic Electric Works offers an extensive state of the art product line-up including innovative sensor technologies. The sensor product portfolio will become one of the key focus areas in developing new design in opportunities in the future.”

Panasonic Electric Works offers products worldwide to support product miniaturization, process laborsaving, and reliability enhancements. In the automation control components business, connectors, relays, PhotoMOS relays and switches are manufactured by a unique fine-processing technology which contributes to the miniaturization and performance enhancement of customers' applications. Furthermore, in the automotive devices business, devices are created to promote comfort, safety, and environmental performance of automobiles.

The Panasonic Electric Works product portfolio includes a strong sensor line up with miniature, high-performance infrared human detection sensors with built-in amp,
Light sensors with sensitivity similar to that of a human eye and environmentally friendly (cadmium free) acceleration, detection and pressure sensors.

About Avnet Abacus
Avnet Abacus is a highly-focused electronic component distributor specialising in interconnect, passive, electromechanical, power supply and battery products. Avnet Abacus is differentiated by a “product to customer” approach delivering an exceptional line card and extensive technical expertise via an experienced team of product specialists and technology focused initiatives. Avnet Abacus is a business unit of Avnet Electronics Marketing EMEA, a business region of Avnet, Inc., (NYSE: AVT).

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Reader enquiries: for further details please contact:
Lisa Rees, Marketing Communications Manager, Avnet Abacus
Email: lisa.rees@avnet-abacus.eu
Web: www.avnet-abacus.eu
Follow us on Twitter; www.twitter.com/avnet_abacus


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